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This site kiso-hyakushiki.jp states the following, "This new concept for tableware was born in Kiso, an area with a proud lacquerware tradition." We noticed that the website also said " Harmonizing gorgeous colors in a peaceful, unobtrusive gloss." It also stated " Colors that mirror the depth of Japanese aesthetics. Combining the warmth and fascination of urushi lacquer with the cool transparency of glass serves to liberate lacquerware from its traditional image. 2013年, 装いもあたらしい漆硝子 百色 は誕生しました." The header had 百色 as the highest ranking keyword. It was followed by ひゃくしき, うるし, and 漆 which isn't as ranked as highly as 百色. The next words the site used was 木曽. 平沢 was also included but might not be seen by web engines.